Ensuring customer satisfaction in eating and drinking establishments is not just about getting extra tips for the staff. Instead, it is about creating a good customer relationship and developing brand loyalty, no matter whether you happen to be a global name or run a very small and personal operation.
However, there is more to good customer service than developing brand loyalty, and more to keep customers happy than just good service. Instead, the happier your customers are, the more likely they are to spread the word for you, offering the perfect marketing, especially today in an age of instant digital feedback that can be shared with friends from all over the world.
The Best Publicity
The more satisfied your customers, the more likely they are to leave reviews on websites or even to write posts on social networking sites, tagging your business and extolling its virtues. In turn, satisfied customers will do all the hard parts of marketing for you. After all, people are more likely to trust a happy customer about the quality of your services than they are to trust what your own promotional articles happen to say about it.
Reviews and word of mouth tend to only work when they are polarised. Very few people will talk at length, in person or online, about a perfectly acceptable experience. Instead, people will talk when they have had an exceptional experience, or conversely when they have had a terrible one.
Ambiance of establishment
Ensuring customer satisfaction is not just about the quality of service either. Instead, it is about the overall experience. From comfort levels to the ambiance of the establishment, every little aspect will make a difference to the overall opinion of your customers.
Furniture is one aspect of a restaurant or café bar that will need to be perfect if you want to truly please your customers. Are your tables and chairs flexible enough to accommodate anything from a few large groups to numerous couples? Are they extremely comfortable to ensure customers want to stay and spend their money? Are they appealing visually to ensure that the style and image you present are as focussed as possible?
Many establishments overlook just how many roles furniture can play, and just how easy it is to lose out on custom by not being able to accommodate certain groups of people. In other cases, people may go elsewhere if they sit down and feel instantly uncomfortable or even if they walk in to be greeted by old and tired-looking décor.
Be sure not to overdo it either – if your establishment is too cramped, people may simply not feel that they have their own space and may be turned off as a result.
By taking the time to focus on your furnishings, it will be easy to understand what else your customers will need, and what other decorative touches can be added to finish off the premises.
Finally, once the surroundings have been sorted, be sure to focus on the other aspects of the customer experience. Be polite and attentive without being overbearing or pushy. Ensure the temperature is as comfortable as your furniture, and make sure the volume is at the right level for an array of different patrons. From here, the right service and the right food and drink are all you will need to make certain you have the perfect venue for any customer.